The Internet is a powerful marketing tool for small businesses in Canada. Understanding how to increase search engine rankings and appeal to the local market means assessing a website’s content, using directories, and evaluating everything from title tags to web traffic. Small business owners or managers need to pay attention to who is visitin...
Web-Design: A Guide to Professional Development
You’ve decided to start a website for your business. But, where do you start? You know you need someone to develop the website for you. What exactly goes into that? You have heard of web developers and web designers, but you’re not clear on the difference between the two. A lot of effort and skill goes into building a website. That part you fu...